Bridal Expo
Bridal Expo

Bridal Expo Hosts Alberta's Famous Gown Sale


WEDDING GOWN SALE - Choose from hundreds of 2023 wedding gowns from your favourite designers. Sponsored by ETHOS Bridal, and Cameo & Cufflinks The sale boutiques have spacious change rooms, full length mirrors and knowledgeable bridal consultants. This is the place to find a fabulous gown at a great price! 40% to 80% off. Sizes 2 to 22.  

BRIDESMAID & SPECIAL OCCASION DRESS SALE  Bridesmaid dresses on sale at $50. (reg. $200 to-$600 ) Don't miss this off-the-rack sale! Find the style, size and designer you love - then mix n' match for your wedding party within your colour palette. This sale is also the place for modern mother-of-the bride/groom and special event dresses - donated by Blush & Raven, Cameo & Cufflinks and Durand Bridal. All funds will be donated to the Cinderella Project. 

The gown sale is open from 10:00 am to 5:00 pm.

VIP $39 Early Access tickets include early entry to the sale at 9:00am for a full hour of VIP shopping before the doors open to General Admission ticket holders. 


  • Do your research and know what styles you are most interested in but take the suggestions of the bridal consultants. They are experts at finding fablulous gowns that you otherwise may not have considered. 
  • Bring shoes with the heel height you expect to wear on your wedding day.
  • Wear an outfit that is easy to get in and out of. A heavy sweater that has to be pulled over your head is not the best choice. 
  • Wear minimal makeup and if you have long hair, wear it up or in a ponytail. Once you find "the one", there will be time for make-up and that " I Said Yes To the Dress" selfie. 
  • Ask each sponsoring store about their policy for alterations and special orders. 
  • Gown Sale sponsors accept Visa, Master Card, Debit and Cash.
  • The sale boutiques are busy with many display racks and mirrors to navigate through. With safety in mind, we strongly suggest that you do not shop the gown sale with strollers, or young children. 
  • All sales are final.

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Lenora Kingcott 403-660-0166