Bridal Expo
Bridal Expo

Bridal Expo Hosts Alberta's Famous Gown Sale


WEDDING GOWN SALE - Choose from hundreds of designer wedding gowns from Ethos Bridal, and Cameo & Cufflinks The sale boutiqes are complete with spacious change rooms, full length mirrors and knowledgeable bridal consultants. This is the place to find a fabulous wedding dress at a great price! 40% – 70% off. Sizes 2 - 22. All gowns will be from the 2022 / 2023 collections of your favouite designers.  

BRIDESMAID DRESS SALE - FUNDRAISER  - NEW in 2022! Bridesmaid dresses on sale at $50. (reg. $200 to-$600 ) Don't miss this off-the-rack sale! Shop the style and designer you love and then mix n' match for your wedding party within your colour palette. It will also be the place to shop for modern mother-of-the bride/groom or a dress for a special event. Dresses were donated by Blush & Raven, Cameo & Cufflinks and Durand Bridal. All funds from the salle will be donated to the Cinderella Project. 

The gown sale is open from 10:00 am to 5:00 pm. VIP $39 Early Access tickets include entry to the sale at 9:00 am for a full  hour of VIP shopping before the doors open to General Admission Ticket holders. 


  • Do your research and know what styles you are most interested in but take the suggestions of the bridal fashion consultants. They are experts at finding fablulous gowns that you otherwise may not have considered. 
  • Don’t forget a pair of shoes with the heel height you expect to wear on your wedding day.
  • Wear an outfit that is easy to get in and out of. A heavy sweater that has to be pulled over your head is not the best choice. 
  • Wear minimal makeup. If you have long hair, wear it up or in a ponytail. Once you find "the one", there will be time for make-up and that " I Said Yes To the Dress" selfie. 
  • Ask each sponsoring store about their policy for alterations and special orders. 
  • Visit all three salons – if the first sale booth is busy, visit one of the other two boutiques. 
  • Gown Sale sponsors accept Visa, Master Card, Debit and Cash.
  • The sale boutiques are busy with many display racks and mirrors to navigate through. With safety in mind, we strongly suggest that you do not shop the gown sale with strollers, or young children. 
  • All sales are final.

Lenora Kingcott 403-660-0166